BREAD | Frieze Art Fair


Bread & Fortunes
Eastside Projects at Frieze Art Fair
Regent’s Park, London, UK
11 – 13 October, 12–7pm / 14 October, 12–6pm

Caroline Achaintre, An Endless Supply, BAZ, Simon & Tom Bloor, Kathrin Böhm, Alice Channer, Shezad Dawood, Tenzing Scott Brown, FormContent, Dora Garcia, Liam Gillick, Gunilla Klingberg, Kelly Large, Heather & Ivan Morison, Ciara Phillips, Giles Round, Elizabeth Rowe, John Russell, Michael Stumpf, Mark Titchner, Stuart Whipps, Yangjiang Group

Eastside Projects are selling artists bread and fortune cookies from our stall in Yangjiang Group’s large scale ‘Shu Fa at Cricket Pavilion’ structure, co-commissioned by Eastside Projects and Grizedale Arts earlier this year, and now a major part of Frieze Projects.

Eastside Projects is working in Birmingham with Loaf Social Enterprise Ltd in Stirchley to make artists bread available at the gallery each week. We have invited artists to design stenciled texts and images, such as Dora Garcia’s ‘Steal This’ 2012, which are then cooked onto the sourdough loaves. We are being useful by functioning as the central Birmingham distribution point for Loaf’s outstanding bread. For Frieze, Loaf recommended Brick House Bakery in East Dulwich to work with us. Each day Brick House will cook fresh artists’ bread for our stall.